How do you express your brand through a digital medium?

CO OP Brand Partners

CO OP launched a new brand identity in 2012 that features a new conceptual brand strategy. The launch of the identity was accomplished through a new website that allowed the user to discover the brand through layers of editorial and personal content.

Since launch, I have iterated on the user experience and functionality to address the growing needs of the business. The site is currently on its third iteration. 

Role: Art Director, UX and visual designer for the initial website design. Worked with developers for site launch and maintenance. Monitored Google analytics and SEO.